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Reinventing nightlife

Tips for nightlife industry professionals

2M Customers Served & Kaja Wunder Joins

This week, we have hit the 2 million count for having guests in our database! Not bad or what!?

At a time when our popularity is gradually growing, we are taking on an exciting new addition: ex-supermodel and London nightlife’s creative star Kaja Wunder. Kaja, the owner of The Button Club and organizer of many high-class parties, comes to share her expertise with us by talking about her experience of London clubs, her connection to GateMe and the future of nightlife.

You just joined the GateMe team at a point when GateMe has served 2M guests. You are undoubtedly a great nightlife expert. Could you say a few words about why you think  GateMe vision is the right way to go?

Kaja Wunder: I’m a big believer in automatization. Everything needs to be quick, electronic in the busy world that we’re living in. In nightlife, a lot of the work is done by manual labour and it’s very time-consuming. I believe that the GateMe platform will help businesses in nightlife, club managers and promoters to save labour, time and money, and gain lots of new users.

Could you tell us a bit about the transition from a supermodel’s career to being very active on the London club scene as an exclusive event organizer?

Kaja: I was a model for a long time, and then I started a small fashion business – that was 10 years ago. From the first day I immediately realized the importance of data. It was smaller back then, more personal, email marketing and all that, but eventually I had huge database, and didn’t really know what to do with it. At the time, I was also already organizing parties and events at different establishments. Seven years ago I organized the first really big, great successful party and I’ve kept doing that since.

What was the most important thing that helped you become a successful figure in London nightlife? Was it your fame, your specific connections, or just the fact that you know how to party?

Kaja: I think I was good at networking, and that always helps. Secondly, you simply have to put up great events – if the event is excellent, the viral effect will take care of it. So basically, you have to offer quality services, then you work with the best venues and people start talking about it.

So what, specifically, makes a brilliantly managed event?

Kaja: It starts from pre-event marketing. Marketing has to be excellent; you need great newsletters, great invites, it has to be engaging. And then, when people walk through your door, you have to offer them something special, not treat them like cattle. I like to put up events that are very creative, for example I have a ball that’s called ‘BloodLust Ball’ for Halloween, or ‘The Fall of Rome Imperial Ball’. You have to take people to a fantasy world and let them be the actors. But of course there are very few events like that out there.

Where’s nightlife in London going now? Is it changing?

Kaja: Marketing nowadays is definitely changing. With the new social networks and platforms, the viral effect is super important. Just look at the standards – 15 years ago there was nothing exciting going on! Now you have whole new exciting areas for young people to go out on a budget. The high-end West End clubs are extremely expensive and the importance of these places is diminishing.

And what are you up to now?

Kaja: Well now I’m very excited to work with you guys and to run my establishment on GateMe. I’m also always looking at different tech companies out there, learning from their business models and as I said, I’m a huge fan of making things faster, simpler and more automatic.

Thanks Kaja :)


Janar Merilo

CEO & Co-founder of GateMe. Technology-guru. Kitesurfing and nightlife fan.


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