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Reinventing nightlife

Tips for nightlife industry professionals

Biggest Mistakes in Nightlife Marketing on Instagram

Instagram, when used well in nightlife marketing, can give your venue’s client a better picture of your business. But it can also annoy the heck out of them. It is also very easy to get Instagram marketing wrong! The good news is, I am going to make you aware of the worst mistakes businesses make with Instagram so you can safely avoid them and take your Instagram marketing campaigns to the next level.

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#1: Too much promoting kills nightlife marketing

Instagram is NOT another place you post your flyers. Your fans already get enough of your Facebook invites. They don’t care to see it on Instagram… Instagram users don’t take kindly to blatant self-promotion.

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This can lead to your venue being shunned on the network.

Take a softer approach. Be a gracious host and instead of slamming your logo and products down your clubbers’ throats, actively engage with the community and leave positive comments. Trust me, they already know what parties you are throwing. Now you just need to subconsciously work to stay in their face so they are thinking about your spot for their next night out.

#2: Not enough posting also kills nightlife marketing

The name of the game is staying in the front of people’s minds.

Are you going to have the staff to be able to keep up with the maintenance? Who is in charge of this Instagram strategy? It can’t be something you do once every month. This is almost someone’s full-time job.

Instagram takes time. It might be free to sign up, but maintaining it can be costly. Make sure you have the time and resources.

Regular and constant activity combined with quality content is the best way to build your Instagram following.

#3: Posting on Instagram & Facebook at the same time kills nightlife marketing… twice

Although Instagram allows you to connect your Facebook and Twitter to your account, be very careful on how you apply this to your nightlife marketing campaigns. 

Remember, Twitter is Twitter. Those followers follow you for a different reason. The same is true for Facebook and Instagram. It’s almost like having 3 separate communities of people. Seriously.

Suddenly bombarding your Facebook and Twitter profiles with image after image could be a real turnoff to that crowd, and that could have a damaging impact. In addition to this, if you saturate all your social networks with the same content – where is the value in someone following you on more than one network?

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Alex Miranda

Alex Miranda is CEO of The Creative Complex, a nightlife event branding graphic design company. Alex is also a professional nightlife marketer, sharing his thoughts on the industry, it's trends and movements as it relates mainly to digital marketing.

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