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Reinventing nightlife

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Guest List Management in 21st Century Shoreditch

This week, we talked to our client Jamila Brown at a gorgeous members club that’s just opened in Shoreditch. She brought GateMe there when she became the club’s head of membership and events. Jamila, who took over newly founded club after managing events at Cargo, is a 23-year-old events coordinator with over 5 years of experience organizing events. She tells us about how she started using GateMe for guest list management, and about her experience with us since then.

Hi Jamila! For starters, tell us briefly about your work in a member’s club.

You could say I’m the doorkeeper: my job is to organize who’s allowed to have access to the building, whether it’s a member, a guest of a member or people who are coming in for an event at the club.

When did you start using GateMe?

I started using GateMe Pro last year for Cargo and a few other sites in the company. I was looking for an online table-booking software that would reduce the amount of missed phone calls that we had for table bookings. So I spent two or three weeks online, looking for a program with no luck. I started to think I would have to hire a developer to make it from scratch – I really couldn’t find anything that would work for our venue. Then one day the guys from GateMe walked in and said Hey, have you heard about GateMe? It seemed too good to be true!

We did a trial for the first month using the guestlist software for Cargo, which actually ended up working amazingly well, and then we introduced other features later.

So the main problem that you were looking to solve originally was the admin time that you’d been spending on table bookings, right? How did GateMe compare to your expectations then?

Exactly, yes. We actually first just used GateMe for guest list management, and then over the next few months Andre helped me start using it for table booking, we put up a menu on the website and things like that, so now customers can pre-book the table they want and order bottles and drinks online, before they even get to the club. So, originally I wasn’t thinking about guest list software, I just needed something to help me book tables. But the guest list software proved to be amazingly valuable.

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When I moved over to this new club, I knew we needed a way to control access to the building so I thought of GateMe straight away. It’s proven to be more useful than I even thought, though. For example, our members are only allowed to have five guests per day and we can count that really easily on GateMe. We can reference when certain members are coming to the club, and to which events, to help tailor our services to them individually.

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How much time does GateMe save you personally?

I have to say, before I started using GateMe, I used to spend about 3-4 hours a week putting together the guest list from all the emails I got, from our website, from Facebook, from the promoters, from DJs, friends of friends, phonecalls, everything, and then organizing, categorizing, and alphabetizing it all on Friday afternoon. Now with GateMe, I add things quickly with all the relevant information so there’s no need to go back Friday afternoon and make things more understandable for the door. It happens automatically and has really been a great communication tool for myself and our door managers. I can even update it from home if I get a call or email without having to bother a busy manager to reprint the list.

What feature of GateMe would you rate as the top most useful?

One of the best things about GateMe is that you can just type the name in and it magically appears – with GateMe it’s really easy to identify people, which is awesome. For example, some people we may have had a bad experience with before and don’t necessarily want in the club. I don’t know many people that print out ban lists (seems a bit strange) and it’s usually down to whoever is at the door to kind of remember that management may not want someone at the club. With GateMe, it’s easy to create a permanent list that quickly lets the door know if someone can’t come in. On a more positive note, it has also made it very easy to let the host know that if someone is coming in, where exactly they need to go. So the speed of getting someone checked in plus knowing where they are going are the most useful.

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What about Cargo, are they still on GateMe?

Yes, they still use GateMe every day to collect data and manage the door and bookings. Even our guests love it – they can verify which events they are signing up for as they submit guest lists. We used to have a customer that signed up for guestlist every day, just in case, I’m guessing? Now, he can see what he is signing up for which increases the likelihood of him actually coming. It’s a more interactive experience for our customers. They can pick their own tables, and have a live view of what’s available.

Cool, one more question – what impact do you think GateMe is going to have in the future? Do you think you’ll be sticking with it?

The great thing about GateMe is that the team is really receptive to feedback from it’s clients. Whenever I’ve suggested a service that could be tailored or created to make things simpler on our end, it’s discussed in terms of plausibility and actioned quickly and effectively. As our business grows, GateMe adapts. I’ll never go back to paper lists and tally marks!

 

Cheers Jamila!

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Janar Merilo

CEO & Co-founder of GateMe. Technology-guru. Kitesurfing and nightlife fan.

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